Millions of pregnant women get the pitch through their OB-GYN: Put a bit of your newborns umbilical cord on ice, as a biological insurance policy. If your child one day faces cancer, diabetes or even autism, the precious stem cells in the cord blood could become a tailor-made cure.
Many families are happy to pay for the assurance of a healthy future. More than 2 million umbilical cord samples sit in a handful of suburban warehouses across the country. Its a lucrative business, with companies charging several thousand dollars upfront plus hundreds more every year thereafter. The industry has grown rapidly, bolstered by investments from medical device companies, hospital partnerships and endorsements from celebrities such as Drew Barrymore and Chrissy Teigen.
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Cord Blood Registry, in Tucson, Ariz., on June 26, 2024. The company stores more than one million samples, double the number it had in 2014. (Rebecca Noble/The New York Times)
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Renee Johnson in Scottsdale, Ariz., on July 7, 2024. Johnson banked her sons cord blood with ViaCord in 2014 and learned years later the cells were infected with E. coli. (Rebecca Noble/The New York Times)
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Cord Blood Banks Sold Families on False Hope - myheraldreview.com