Transhumanism, AI, gaming and human biology to feature at Mumbrella MSIX with new session announced – mUmBRELLA*

Learn how transhumanism and artificial intelligence are changing the way we acquire users as software engineer for PALO IT and co-founder of Transhumanism Australia, Alyse Sue, speaks at Mumbrella MSIX to lift the lid on transhumanist technologies.

Sue, a full stack Node.js and C# software developer has co-founded three ventures focusing on health and emerging technology. Shes also had vast experience working with AI and blockchain and has previously spent nearly four years at KPMG focusing on finance and technology.

Sue will speak at Mumbrella MSIX on transhumanism and artificial intelligence

At Mumbrella MSIX, Sue will discuss using artificial intelligence to completely tailor content to passers-by, while also revealing how to target digital humans living in virtual worlds created by Facebook and other tech giants.

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In addition, shell uncover ways to plant messages directly in peoples brains using brain-computer-interfaces.

Also confirmed is Forethought group CEO, Ken Roberts, who will reveal how to avoid the big idea lottery. The former associate professor at Melbourne Business School and now managing partner of Forethought Research (formerly Roberts Research Group) will assert that there is still extreme ineffectiveness in advertising and that the origin of the issues is the intuition-based big idea.

Roberts will explain a scientifically proven way of forming a foundation for creative briefs and big ideas

He will share with delegates Prophecy Thoughts & Feelings, a scientifically proven, marketing science-based, method for identifying the rational and emotional motivations for category and brand-specific consumer behaviour and show how these motivational drivers should form the foundations of the creative brief and the big idea.

Meanwhile, Dr Juliette Tobias-Webb will lead an interactive session explaining the psychological reasons why consumers enjoy games and how certain structural characteristics of games elicit beliefs and behaviours that lead to continued engagement.

Tobias-Webb will reveal the real benefits of gaming and how it affects consumer thinking

Tobias-Webb, who has worked for Commonwealth Bank, Ogilvy & Mather and lectured at the University of Cambridge has spent her career focusing on understanding human behaviour and decision making and applying insight from neuroscience, psychology, and economics to create real-world, measurable behavioural change.

Curated by Adam Ferrier, consumer psychologist and chief thinker at Thinkerbell, Mumbrella MSIX (Marketing Sciences Ideas Xchange) explores the intersection of marketing, behavioural science, creativity, and everything in between.

It takes place on February 20 in Sydney with tickets on sale now.

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Transhumanism, AI, gaming and human biology to feature at Mumbrella MSIX with new session announced - mUmBRELLA*